Inca Tops S.A. is a Peruvian company dedicated to the production and commercialisation of tops and yarns made of alpaca, wool, cotton, linen, cashmere and special blends made of different noble fibres, providing the highest quality alpaca yarns in the world
The company has more than 50 years of experience in the most demanding international markets, including USA, Norway, Germany, Spain, England, Switzerland, France, Italy, Japan, China and South Korea.
UI/UX, Web Design.
Inca Tops asked me to design a website that would be more engaging to their customers, persuading them to stay longer and driving them to navigate through the entire website.
Since the main objective for the website was to engage with the company’s international clients, a more stylish, clean and modern look was needed.
The company wanted a website mostly with images, but they also had a lot written information to add.
Inca Tops has a lot of things going on, between the business itself, the company’s history and the social responsibility initiatives, among others. All the information made the UX and the creation of the navigation map a major task.
It was an arduos task to come up with a design that will allow the user to find all needed information, and at the same time, encouraging to search for the information in order to learn more about the company and its initiatives. An image is worth a thousand words - and I therefore believe it would be easier to just look at the navigation map.
In order to make the images the main protagonists, I designed a website in which the images take up to 80% of the screen, adapting vertically and horizontally to the browser’s size, and at the same time working as buttons and linking the entire website together. In other words, as a user you can navigate the entire website by clicking on the images.