Inca Tops S.A. is a Peruvian company dedicated to the production and commercialisation of tops and yarns made of alpaca, wool, cotton, linen, cashmere and special blends made of different noble fibres, providing the highest quality alpaca yarns in the world
The company has more than 50 years of experience in the most demanding international markets, including USA, Norway, Germany, Spain, England, Switzerland, France, Italy, Japan, China and South Korea. 


Inca Tops

UI/UX, Web Design.

A more engaging and stylish website

Inca Tops asked me to design a website that would be more engaging to their customers, persuading them to stay longer and driving them to navigate through the entire website.

Since the main objective for the website was to engage with the company’s international clients, a more stylish, clean and modern look was needed.

 Background

The company wanted a website mostly with images, but they also had a lot written information to add.

We want photos

Inca Tops has a lot of things going on, between the business itself, the company’s history and  the social responsibility initiatives, among others. All the information made the UX and the creation of the navigation map a major task.

One complex map

 Challenges

It was an arduos task to come up with a design that will allow the user to find all needed information, and at the same time, encouraging to search for the information in order to learn more about the company and its initiatives. An image is worth a thousand words - and I therefore believe it would be easier to just look at the navigation map.

An image is worth a thousand words

 Process

Linking it all together

In order to make the images the main protagonists, I designed a website in which the images take up to 80% of the screen, adapting vertically and horizontally to the browser’s size, and at the same time working as buttons and linking the entire website together. In other words, as a user you can navigate the entire website by clicking on the images.

A responsive website, based on vertically and horizontally responsive images.

 Solution
The client requested several changes on the original proposal, including an increase of the size of the logo and the navigation menu, as well as changing the images, adding a footer, etc.

Home Page

Our Story Page

Our Genes Page

Values Page

Contact Us Page

Inca Tops website - Home
Inca Tops website - Home
Inca Tops website - Home
Inca Tops website
Inca Tops website